26 Jun

Customer Value Optimization Double Your Sales

customer value optimization

How To Double Your Sales in the Next 30 Days and Become Unstoppable With Customer Value Optimization

Is your business able to compete and survive in 2019 and beyond? Are you constantly struggling to catch up to your competition? What if a simple little system called Customer Value Optimization could help you double your sales in the next 30 days? Would that be worth a few minutes of your time?

Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel.

The reason for this is quite simple….

Everyone is too busy taking advice and direction from ‘me too’ marketers.

Marketers who buy an ‘agency in a box’ and set up shop, without any real knowledge of what it takes to help their customers succeed in business.

 

digital marketing business in a boxlocal business in a box

Business owners who are trying to bring their businesses online, or are trying to market and grow their businesses are the easiest targets….

digital marketing agency toronto

 

The reason business owners make the easiest targets is because it’s a well-known fact that we are too busy running our businesses to learn how to properly market them on our own.

This is the exact reason I became certified in 9 different digital marketing disciplines. I grew tired of handing out thousands of dollars to people who were not qualified to help run my business.

So, in order to help you run your business more effectively and put more money back into your pocket, it became my mission to help entrepreneurs and business owners break free of these unscrupulous ‘marketers’ by teaching you the very foundations of digital marketing.

Teaching you how to architect a conversion funnel that reduces customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. The end result of this, when followed, is doubling your business in the next 30 days.

What I’m about to teach you is designed for those unfamiliar with digital marketing, and those digital marketing veterans who want a refresher course on the foundational principles of digital marketing.

It’s also a road map.

All marketers and entrepreneurs are at various levels of STUCK. There’s so much to learn.

From beginners to seasoned pro- we’re all looking to get better at what we do- always looking for an edge. It’s our defining characteristic.

 

The System- Customer Value Optimization

Just because you know your product or service is great….

…. Just because you know your prospects really NEED it….

…. That doesn’t mean they know they need it….

…. Nor does it mean they want it from YOU if they do. (At least not yet).

The CVO Growth plan works because it follows the structure and sequence of normal healthy human relationships….

What most marketers have been trained to do is something like this:

“So for our first date, I was thinking we could figure out the names for our children.”

They go right in for the sale without ever developing the relationship of ‘know, like, and trust’ first.

And others are over-compensating and never get out of the ‘Friend Zone’.

Because what most people are told is, don’t sell. Just keep giving and eventually they will buy.

 

It doesn’t work. It sounds good. But it doesn’t work.

This is the problem with the way most people are approaching business growth. They fluctuate between these 2 extremes.

That’s where the Customer Value Optimization system comes in….

 

It’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets.

It’s the same system Amazon uses to dominate eCommerce. It’s how Best Buy, Beach Body, and Sports Illustrated have become household names.

This system works for small and enterprise level businesses. It works for mom and pop shops and billion-dollar retailers. It works for real estate agents. It works whether you sell traditional products, digital products, or services.

This system works because it exploits each and every aspect of the irrefutable law of business growth:

There are only 3 ways to grow a business:

  1. Increase the number of customers
  2. Increase the average transaction per customer
  3. Increase the number of transactions per customer

We call it Customer Value Optimization or CVO.

Read this carefully. Read it several times.

This is the stuff they don’t teach in business school.

 

The Steps to Customer Value Optimization

The following flow chart outlines the CVO system.

cvo customer value optimization

 

When you’re learning new tactics like Facebook Advertising, Social Media Marketing, Google Analytics, or SEO, you’ll need to constantly remind yourself of the CVO process.

Otherwise, you’re wasting time and money.

This is a warning: There is little profit in understanding, for example, Instagram Marketing or Search Engine Optimization (SEO) in and of itself. There is enormous profit in understanding how to apply these traffic strategies to the CVO process.

Here are the 5 steps:

  1. Determine Product/Market Fit
  2. Choose a Traffic Source
  3. Offer a Lead Magnet
  4. Offer a Trip Wire
  5. Offer a Core Product
  6. Offer a Profit Maximizer
  7. Create a Return Path

Lean into this page and pay close attention- I’m about to reveal the EXACT process we use to sell products and services in multiple niches and mainstream verticals.

The Formula For Growth

L x C x M x F= GP

Leads x # of customers x Your Margin x Frequency of Purchase = Growth Potential

We’re going to get you 2x as many leads. If you double your leads- you’ve doubled your growth potential.

We’re also going to get you 2x as many customers. (2x leads + 2x customers= 4GP)

The way that you’re going to be able to spend more on your business, is by growing your margin (profit).

Not only can you invest more in the growth of your business, but when you’re growing your margins, banks and investors will give you more capital as well.

So margin is huge. Margin has a huge role in the growth potential of your business.

We are going to 2x the profit from those leads and customers. Now your growth potential (GP) is 8.

If we can get 2x the leads, and 2x the customers, generating 2x as much profits, and then get them to come back 2x as often (F)- then your growth potential (GP) is 16GP.

We now have a 16x potential. You have the potential to be 16x larger than you are today, without adding a bunch of new products, services- by simply tweaking each one of these areas.

We want you to be ale to spend as much as possible to grow so you’ll win.

Ready to learn how to double your sales in the next 30 days? Download our CVO growth plan absolutely free by clicking on the image below. Your bank account will thank you for it 😊

customer value optimization

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